With the Milano Cortina 2026 Winter Olympics and Paralympics just around the corner, the fashion world is abuzz with ski and après-ski-inspired collections. But here’s where it gets intriguing: Swiss luxury brand Bally, founded in 1851, isn’t just jumping on the trend—it’s bringing a legacy of authenticity to the slopes. Long before mountain chic became a runway staple, Bally was outfitting adventurers with rugged footwear for Mount Everest expeditions and even supplied curling boots for the Swiss team at the 1956 Winter Olympics. Talk about credibility!
Enter Bally’s Alpine Collection, a masterclass in blending heritage with modern style. Think shearling and down outerwear that scoffs at winter’s chill, boots designed to conquer cold and slush, and tote bags and backpacks in curly shearling or logo quilting—all perfectly aligned with fall’s texture-obsessed mood. And this is the part most people miss: Bally’s designs aren’t just inspired by the mountains; they’re rooted in decades of real-world performance and craftsmanship.
But here’s where it gets controversial: While many brands are riding the ski wave, Bally’s archival influence raises the question—is this just a trend, or is mountain-inspired fashion here to stay? Mario Grauso, operating partner of Regent’s fashion and luxury group (Bally’s parent company), hints at the brand’s staying power. “We have an amazing archive, and it’s truly inspiring the design team,” he shared during a preview with WWD. The collection’s 20 looks, showcased on a round dais surrounded by vintage expedition photos and advertising posters, tell a story of adventure and elegance.
Shearling-trimmed hiking boots, puffer jackets adorned with archival prints of snow-covered conifers, and sweaters featuring Bally’s signature “B” motif as intarsia—these pieces aren’t just stylish; they’re a nod to the brand’s storied past. Even the presentation space was a journey through time, with vintage ski footwear inspiring the chic ensembles on display.
And this is the part that sparks debate: As Grauso notes, men’s fashion is Bally’s stronghold, with much of its production still rooted in Switzerland, leveraging its craftsmanship and performance-driven legacy. But in a world where fast fashion dominates, does Bally’s commitment to heritage and quality resonate with today’s consumers? Or is it a niche appeal?
Historically, Norway, the United States, and Germany dominate the Winter Olympics medal count. But as ski-inspired collections hit the stores, the real question is: Who will win the fashion games? What do you think? Is Bally’s Alpine Collection a timeless tribute to mountain culture, or just another seasonal trend? Let us know in the comments—we’re eager to hear your take!
